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When it comes to sharing your message and selling offers, there are a plethora of platforms to help you do just that. Each platform offers creative ways to sell, and what’s more, these options also allow for a lot of automation, allowing you to sell offers repeatedly, and without appearing daily.
First things first: it is important to choose which platform feels best and is the most suitable to use. Good indicators when making this decision are where you feel comfortable and which platforms you are naturally drawn to. There will be new platforms coming out, and in any case it’s great to try them out. As a general rule, though, it’s effective to stick to the main platforms that resonate the most and send energy there.
You don’t have to “crush” all social media platforms to be a success. Ultimately, you should sell, engage, create, and build your empire where you feel it’s best and tailored to you, your business, and your audience.
Whether it’s building an email list, posting to Facebook, Instagram, YouTube, releasing podcasts or Amazon books, whatever it is – own it! Make the decision to claim your platform as the space where the sales will be made on repeat and with ease. Once you’ve locked down the platform, it’s time to engage and sell with your audience. Here’s how:
Related: Five innovative ways to implement automated marketing for better sales
1. Create content for reuse
It’s important to create content you believe in and are passionate about. This way it all flows and feels easy – and your best energy and magnetism comes through! Once created, the content can be reused for other platforms. This is the key! Being able to reuse your content saves time and allows you to grow your business through continued engagement across your platforms with minimal effort since you’ve already done the first creation. An example of this is writing a blog and jumping on a live stream. This content is then reused in multiple ways by creating short clips, making quotes, or highlighting statements and key phrases to get your message across in a new way.
Related: 4 Ideas for Repurposing Your Brand’s Content
2. Create ongoing sales
There are multiple ways you can create recurring sales. There are membership programs (ongoing program with a community), evergreen programs (a program that is open all the time with an ongoing community), and home study programs (program at your own pace with no active community). These can all be sold on any platform through paid or organic advertising, both of which can be automated. Once these systems are set up and you have created the original program or content, it will continue to sell itself.
Another way to attract customers to come to your space and join your email list is to create free gifts! This is about creating epic high value content and service for your ideal customers. It’s important not to hold back and give quality products away as a free gift!
3. Make money on repeat with a free gift funnel
After someone signs up for the free gift, they receive an offer to purchase a program or product — often at a lost cost (although there’s no rule that it has to be cheap). The first bid can be as low as $7-100 and is worth infinitely more than the buy price. If they choose to buy this offer, they will be offered the next product with a high investment price. You can do this as often as you want. This way you create a largely automated income.
Related: Do you want to build loyalty? Remember, everyone loves free stuff.
4. Develop the right mindset
Most people carry with them money beliefs that do not serve them, and from these beliefs they continue to create the same reality and results. It is important to look at what beliefs you currently hold that may be blocking you to create ongoing cash flow. Once you’ve taken the time to identify and acknowledge these beliefs, ask yourself: What beliefs do I need or want to have instead? Below is an exercise that highlights this process:
Formulate for yourself 5-10 fundamental beliefs about how selling is going for you now in terms of automated revenue stream, new customers entering your space, and anything else that comes to mind here. Here are some beliefs as examples to get you into the flow:
“I receive new customers and sales every day.”
“New people who come into my space are happy to pay me from the get-go.”
“I give myself permission to receive even if I don’t actively show up.”
“It’s easy for me to sell and make money on a daily basis from the things I’ve entered.”
“People are constantly finding my previous work and always buying.”
“I make money while I sleep.”
“I can take one or two simple steps to connect with people, which will bring in sales.”
“I know exactly what to put in my funnels.”
“I know exactly what my ideal customers want to buy.”
What other beliefs must be put in place to be the person who continuously receives money and sells repeatedly? Remember: all beliefs are a choice. You get to choose what you believe and then code it! You also deserve to receive money repeatedly, even when you sleep.