Founder at Elivate and Part-time Million Dollar Business.
How long has your business, motivation or bank account lived in the realm of mediocrity? Only about half (53%) of entrepreneurs say they are “extremely happy having a small business.”
I’ve found that the path to increasing productivity and living an authentic life, even in your business, can take place through a series of 60-second decisions. Using the power of elimination can give you a direct path to achieving your most juicy goals.
What is the power of elimination?
The power of elimination is a decision-making method that creates clarity by pointing you to a definitive answer in less than a minute. You stop being in the “maybe” and relentlessly move toward the only option that supports your goal.
Before you can implement this quick-decision method, however, you need to clarify your intent. You must have a clear vision for your business, life or financial journey. Don’t think of this in terms of “Where do you want to be in five years?” but rather in terms of what key achievements you will complete in six to 12 months. The assurance needed to blaze this path of clarity should be almost tangible so that you can embody the feeling you know comes with achieving that goal.
The preparatory work requires nothing more than a pen and paper.
1. Write down your vision. You are 1.2 to 1.4 times more likely to reach your goal if you put pen to paper. Actualize the experience in a journal. Allow the details of how you will feel and what will be different to transfer from your mind to the paper.
2. Describe the emotions. Don’t stop at describing the goal itself. Write down the emotions you will experience. How will it feel to take on the challenge? How motivated will you be to continue creating the business and life you envision?
3. Do it again. Now that you have created palpable energy around an important purpose, you can recreate that feeling for another area of your life. What goals can you create in terms of health, wealth and connection?
To take decisions
After you have a completely clear picture of your goal, you are ready to implement the power of elimination. This decision-making method is designed to help you make life-enhancing choices without being trapped in a cloud of uncertainty.
Imagine your goal is to start a business in three months. In just 90 days, you’ll be tasked with creating a business plan, financing that plan, determining a business structure, and other relevant tasks related to opening your doors (physical or virtual). Obstacles that can keep you from reaching the goal will appear on your journey to building your business. Perhaps your first-choice lender declines a loan, a business partner pulls out, or your PR agency wants to double its budget for a greater chance of earning media.
However, you’ve written your goal down, and when you take your first step as a business owner, you know exactly how you’ll feel on Day 90. This knowledge can provide the confidence and clarity you need to approach each obstacle as it comes. For example, you can easily walk away from your strategy and wait until you have more investors. Without a business partner, you might consider scaling back your plans to guarantee a launch within three months. Or the thought of doubling your PR budget can make you take on additional responsibilities.
The power of elimination allows you to instantly disqualify any option that doesn’t get you closer to your goal. When your vision is set with clarity and intent, you are drawn to choices that support the end goal. From engaging in multiple conversations with potential lenders to planning to take on the business as a solopreneur, the only options are those that are aligned with your goal. Within 60 seconds – probably less – you should know the best option.
The importance of repetition
It is very important, especially at the beginning of your journey to the goal, to make repetitive decisions that support your goal. Without repetition, you can’t develop the muscle memory necessary to eliminate the options that take you further from your goal.
Even if you need to avoid situations that offer target avoidance options, it’s a good idea to do so. After days of making decisions that support your clear vision, you build the natural ability to subconsciously eliminate options that take you off the target.
Create a marketing plan that targets your potential customers? When talking to sales leaders about a marketing plan, you tend to look for options that will keep you within your budget and meet your researched needs. Your focus is only on options that bring you closer to your vision.
Avoid the moment of “maybe”
What do you miss because you are in uncertainty? The moments of maybe creep in when the view isn’t clear and when we refuse to feel uncomfortable.
Hard conversations, saying: no, leaving a job – these are all strategic risks. But the longer you linger under a cloud of “maybe,” the longer you spend without reaching your goal.
What is the choice you have to make to maybe remove it in your life? Think about your health, wealth and connections. Chances are you already know where change is needed to get closer to your goal.
Get that pen and paper. Write down how you feel about achieving your goal. The excitement, joy and authenticity you will experience far outweigh the challenge of change. You are a series of decisions 60 seconds away from a better you.