Revisit your marketing stack, pitch deck teardown, post-acquisition – toptecheasy.com

Last month, US Treasury Secretary Janet Yellen said the economy is “in a transition period” because “we have a very strong labor market. If you create almost 400,000 jobs a month, it’s not a recession.”

Today we learned that the US added 528,000 new jobs last month and the unemployment rate fell to 3.5%, but for many people in tech this is a distinction without difference: according to layoffs.fyi, 467 startups have the 64,518 employees so far in 2022.

Marketing can’t cure everything that’s wrong with a business, but it’s the easiest channel to make iterative changes that deliver immediate results.

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In his latest toptecheasy.com+ column, Jonathan Martinez says it’s time to “reforecast, prioritize, and refine” strategies to move key growth metrics like ARPU and LTV.

Using multiple examples, he shares a few ways companies can project revenue over shorter time intervals, along with exercises to fine-tune their marketing stack.

“If new channels and big experiments were in the picture, it’s probably best to hold them off until markets recover,” he advises.

Thank you very much for reading,

Walter Thompson
Editorial Manager, toptecheasy.com+
@yourprotagonist

From NDA to LOI: What Really Happens When Your Startup Is Acquired?

On Tuesday, VP and managing director of Dell Technologies Capital, Yair Snir, shared an article explaining why founders are planning to acquire acquisitions, especially as their chances of going public are so high.

In a follow-up, he takes readers through the post-acquisition integration period/process:

• The shop print
• The road to a LOI
• Bring in bankers?
• Dive into due diligence
• Defining “Day One”
• You have been taken over!

“While IPOs can get more headlines, a well-timed, well-planned acquisition can mean even greater opportunities for you, your team, and the technologies you’ve built,” says Snir.

How can you put together your first benefits package?

Image Credits: We are (Opens in a new window) / Getty Images

When I was working at a startup near a climbing gym, a manager proudly announced that they had negotiated a discount for our entire staff as a business benefit.

But once it was explained that this benefit was only valuable to the employees who were already members of a gym, it seemed somewhat out of the question. To restore parity, workers who refused gym memberships were offered ride-pay credits.

“Founders need to ask themselves what’s really important to their business and what benefits best align with their cultural values,” said Anitra St. Hilaire, vice president of People at ThreeFlow.

Dear Sophie: How long do I have to stay in my current job after getting my green card?

Image Credits: Bryce Durbin/toptecheasy.com

Dear Sophie,

I am a software engineer currently on an H-1B. My employer sponsored me for an EB-2 green card and my application has been approved, but I am still waiting for a decision on my application to enroll in permanent residence.

I want to leave my employer and do something completely different. Can I transfer my green card to another employer in a different field and position, or do I have to keep it in my current position until I receive my green card?

If I have to stick with it, how long should I stay with my current employer after I get my green card?

— Desire for change

Will a weaker euro lead to more US investment in European startups?

Image Credits: Nigel Sussman (Opens in a new window)

The Russian invasion of Ukraine, pandemic supply chain problems and the looming recession are dragging the euro’s value down, but there may be a ray of hope for European startups.

Besides helping them make more money by selling to the US, a stronger dollar could encourage US investors on the fence to invest across the pond, Alex Wilhelm and Anna Heim suggest in The Exchange.

“U.S. dealmakers on the fence may find a stronger dollar a nudge toward persuasion, if not enough to change real behavior.”

6 budding fund managers share how they’re preparing to thrive during the recession

Image Credits: Stephen Swintek (Opens in a new window) / Getty Images

According to PitchBook, 270 new venture capital funds raised a total of $16.8 billion in 2021. Twelve months later, the managers of those funds are trying to make sense of a changed landscape where the old rules no longer apply.

To learn more about how their strategies and tactics have evolved, Rebecca Szkutak interviewed these new fund managers:

• Giuseppe Stuto, Co-Founder and Managing Partner, 186 Ventures
• Ariana Thacker, Solo GP and Founder, Conscience VC
• Leslie Feinzaig, Founder & CEO, Graham & Walker
• Tom Ferguson, General Practitioner and Managing Partner, Burnt Island Ventures
• Rex Salisbury, General Practitioner and Co-Founder, Cambrian
• Marco DeMeireles and Allan Jean-Baptiste, Co-Founders and Physicians, Ansa Capital

Pitch Deck Teardown: Glambook’s $2.5 Million Seed Deck

Image Credits: glam book (Opens in a new window)

This summer, Glambook, a booking platform that aspires to become the “Uber for the beauty industry,” raised $2.5 million at a valuation of $12 million.

To help toptecheasy.com+ readers understand why Glambook’s pitch helped seal the deal, Haje Jan Kamps rips down their 19 slides, depicting a company quickly gaining traction in a “market bigger than you think”.