• About
  • Advertise
  • Privacy & Policy
  • Contact
Tech News, Magazine & Review WordPress Theme 2017
  • Home
  • Review
  • Gaming
    Org.  in der Kreuzworträtsel-Frage „Dr. Strangelove“ enthalten

    Org. in der Kreuzworträtsel-Frage „Dr. Strangelove“ enthalten

    Son Scratchy Crossword Clue – toptecheasy

    Indice de mots croisés du concurrent de Mario Kart

    Son Scratchy Crossword Clue – toptecheasy

    Serie di tweet correlati Crossword Clue

    5-Buchstaben-Wörter mit YFE darin – Wordle Clue

    5-Buchstaben-Wörter mit LI in der Mitte – Wordle Clue

    5-Buchstaben-Wörter mit YFE darin – Wordle Clue

    Mots de 5 lettres avec L au milieu – Wordle Clue

    5-Buchstaben-Wörter mit YFE darin – Wordle Clue

    Parole di 5 lettere che iniziano con U e finiscono con T – Wordle Clue

  • Gear

    Trending Tags

    • Best iPhone 7 deals
    • Apple Watch 2
    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • iOS 10
    • iPhone 7
    • Sillicon Valley
  • Computers
  • Applications
  • Security
  • Write For US
No Result
View All Result
  • Home
  • Review
  • Gaming
    Org.  in der Kreuzworträtsel-Frage „Dr. Strangelove“ enthalten

    Org. in der Kreuzworträtsel-Frage „Dr. Strangelove“ enthalten

    Son Scratchy Crossword Clue – toptecheasy

    Indice de mots croisés du concurrent de Mario Kart

    Son Scratchy Crossword Clue – toptecheasy

    Serie di tweet correlati Crossword Clue

    5-Buchstaben-Wörter mit YFE darin – Wordle Clue

    5-Buchstaben-Wörter mit LI in der Mitte – Wordle Clue

    5-Buchstaben-Wörter mit YFE darin – Wordle Clue

    Mots de 5 lettres avec L au milieu – Wordle Clue

    5-Buchstaben-Wörter mit YFE darin – Wordle Clue

    Parole di 5 lettere che iniziano con U e finiscono con T – Wordle Clue

  • Gear

    Trending Tags

    • Best iPhone 7 deals
    • Apple Watch 2
    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • iOS 10
    • iPhone 7
    • Sillicon Valley
  • Computers
  • Applications
  • Security
  • Write For US
No Result
View All Result
Toptecheasy.com
No Result
View All Result

Vividly wants to add some sparkle to your next CPG trade promotion campaign – toptecheasy.com

admin by admin
August 16, 2022
Home Startups
Share on FacebookShare on Twitter

Supply chain shortages and high gasoline prices have forced consumer packaged goods companies to manage trade more effectively over the past year to compete with other brands. Add to that a staff shortage and some brands are finding that third parties they relied on are “dropping the ball when it comes to executing promotions,” Alexander Whatley, CEO of livelytold toptecheasy.com.

“We see brands negotiating a 20% discount on a promotion, but it may not be implemented, but they are still charged,” Whatley added.

Since CPG companies spend more than 20% of their sales on trade promotion managementthis is where Vividly comes in. Formerly known as Cresicor, the company provides trade promotion management tools for the $20 million global consumer packaged goods industrywhich is predicted to reach $25 million by 2028. The tools manage trading spend from campaign creation to promotion planning, forecasting and deduction management.

Whatley estimates that customers have seen a 90% time saving required to complete business processes and a more than 20% improvement in planning accuracy.

We profiled the company last year, when it was Cresicor, and when it raised $5.6 million in seed money. At the time, the turnover had grown by 2.5x and the number of employees by 4x to 20.

Cresicor was a company name Whatley came up with in 2017 when he founded the company with his brother Daniel, Stuart Kennedy and Nikki McNeil. At the time, he admitted it was “cool,” but as they got more into the trade promotion business, they realized it didn’t fit.

Vivid Trade Facilitation Trade Planning

Vividly’s trade planning feature. Image Credits: lively

“It also sounded a bit like a drug name, so we always knew we wanted a new name,” Whatley said. “We help brands process messy retailer data, feeds and spreadsheets into a clear format and data-driven downstream analytics. Essentially, we help brands that often use opaque processes and highlight those issues ‘lively’.”

Today, Vividly has since increased sales by more than 4x and grown its customer base by 3x, including CPG brands such as Liquid Death, Bulletproof and Quinn’s. In addition, the employees grew to 60.

In addition, it announced $18 million in Series A dollars led together by 645 Ventures and Vertex Ventures US, with participation from existing investors Costanoa Partners and Torch Capital, as well as Green Spoon Sales. The new investment, which closed in May, has given the company $23 million in total funding since its inception.

As part of the investment, 645 Ventures Managing Partner Nnamdi Okike will join Vividly’s board of directors.

Meanwhile, the company will use the new funding to accelerate product development to cater to larger CPG customers and scale its go-to-market team.

Next, Vividly looks at a Series B round as it works to build out optimizations and modules within its platform.

admin

admin

Next Post
Making a case for office work

Making a case for office work

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended.

Jack Dorsey takes responsibility for Elon Musk’s mass layoffs at Twitter

Jack Dorsey takes responsibility for Elon Musk’s mass layoffs at Twitter

November 15, 2022
“Zonen!”  Kreuzworträtsel-Frage – Versuchen Sie es mit Ratgebern

Daily Pop Crossword 29 janvier 2023 Réponses (29/01/23)

January 29, 2023

Trending.

Helium Says Its Crypto Mesh Network Is Used By Lime And Salesforce — It’s Not

Helium Says Its Crypto Mesh Network Is Used By Lime And Salesforce — It’s Not

July 30, 2022
Kady’s Naked Truth About ‘The Magicians’

Kady’s Naked Truth About ‘The Magicians’

January 20, 2023
Jeff Wittek – Age, height, girlfriend

Jeff Wittek – Age, height, girlfriend

December 17, 2022
Roter oder weißer Anhänger im Sport Kreuzworträtsel-Frage

Blätter-Kreuzworträtsel-Frage – toptecheasy

January 25, 2023
Our data centers require a hard reset

Our data centers require a hard reset

January 16, 2023
Toptecheasy.com

We are the Simple News website that provide awareness & support to readers. If you find any news or article that belong's to you then contact us anytime, we will remove that things or give you best credit that help for your brand.

Follow Us

Categories

  • Business
  • Entertainment
  • Gaming
  • Startups
  • Technology

Recent News

Org.  in der Kreuzworträtsel-Frage „Dr. Strangelove“ enthalten

Org. in der Kreuzworträtsel-Frage „Dr. Strangelove“ enthalten

February 4, 2023
Son Scratchy Crossword Clue – toptecheasy

Indice de mots croisés du concurrent de Mario Kart

February 4, 2023
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© Copyright Toptecheasy.com

No Result
View All Result
  • Review
  • Apple
  • Applications
  • Computers
  • Gaming
  • Gear
    • Audio
    • Camera
    • Smartphone
  • Microsoft
  • Photography
  • Security

© Copyright Toptecheasy.com