Do you want to know what’s next for the game industry? Join gaming executives to discuss emerging areas of the industry at GamesBeat Summit Next in October. Register today.
Dark Burn Creative was started in 2014 by three brothers and has made official trailers for games like Apex Legends, ValorantNew world, Back 4 Blood, Sonic Origins, lost ark, Star Wars Jedi: Fallen Orderand many others.
Los Angeles-based Trailer Park Group is a global entertainment marketing and content production company.
Dark Burn focuses on gameplay-first game trailers, as opposed to cinematic trailers. It serves some of the largest game publishers in the industry, including Electronic Arts (EA), Epic Games, Riot, and Amazon.
“Dark Burn is the industry’s best in gameplay video production, and their success over the past eight years is largely due to their absolute focus and dedication to perfecting their craft,” said Rick Eiserman, CEO of Trailer Park Group. , in a statement.
Founded in 2014 by brothers Tanner, Chase and Hunter Boyajian, Dark Burn now has an army of gamers working as editors, capture and film artists, motion graphics artists, sound mixers and producers. They provide clients with comprehensive services including video campaign strategy, innovative gameplay recording and live action production.
“As a family business, we’ve always said we wanted to stay sloppy, smart and small. However, as our services grew and our team became more skilled, we realized we needed to expand quickly to keep up with demand in what was once a niche market,” said Chase Boyajian, co-founder of Dark Burn, in a statement.
Dark Burn retains its brand name with Tanner and Chase Boyajian continuing to lead the unit while reporting to Eiserman.
“Our passion and commitment to authentic trailer production has not waned over the past eight years and we continue to innovate and develop techniques to give gamers a real taste of the game before it’s released,” said Tanner Boyajian in a statement. “As gamers, we knew what audiences wanted and still want: a sense of what it’s like to hold the controller in their hands. We are a collection of eclectics who love gaming; some of us prefer a classic RTS and others the latest FPS, but we are all uniting to bring authentic trailers to our audience and community.”
I asked in an email what inspired them to start the company. Tanner Boyajian said, “Fifteen years ago, game marketing focused on CG and Live-Action pieces to increase knowledge. The gameplay-focused trailer was something gamers wanted but didn’t often get. That’s why we started Dark Burn Creative. Our passion for gameplay trailers is rooted in our desire to allow audiences to experience what the game actually looks and feels like. We are committed to the authenticity of the developer’s vision and the in-game experience – our captured gameplay can be We want our work to give players a taste of authentic game content in a way that creates anticipation and excitement.”
I also asked how they stacked up against the competition.
Chase Boyajian said: “Authenticity is everything – we’re committed to the developer’s vision and bring real, in-game expertise into everything we do. From day one, our goal has been to capture the spirit of games and recreate epic moments players experience and share with friends Gaming is social and our job is to bring the hype by highlighting these authentic experiences.”
He added: “Every game we work on – every trailer we make – we do it out of passion and love for the game. Our team lives and breathes games. For example, many of our team members who work on Apex work eight hours in the office “We love the game and then go home to play more. When we create a piece of marketing content for a game title, it’s authentic and focused on gameplay – our team knows and understands the game inside out.”
The acquisition of Dark Burn follows the launch of Trailer Park Group in July of Mutiny, the global gaming agency born out of the Group’s tremendous growth and success in gaming. Trailer Park Group businesses, now including Dark Burn, team up to serve the world’s best gaming brands, publishers, platforms, studios and services with highly engaging marketing content and experiences that drive audience and business growth.
The GamesBeat credo when talking about the game industry, is ‘where passion and business meet’. What does this mean? We want to tell you how important news is to you — not just as a decision maker in a game studio, but also as a game fan. Whether you’re reading our articles, listening to our podcasts, or watching our videos, GamesBeat helps you learn and have fun with the industry. Learn more about membership.